100 years of Holcim - Holcim through the lens of Marco Grob &amp Hiepler, Brunier


Pour souligner les cent ans de Holcim, le photographe portraitiste Marco Grob et les photographes industriels David Hiepler et Fritz Brunier ont immortalisé employés et sites de production des quatre coins du globe dans un album photo intitulé Industrious. Le Musée des beaux-arts de Berne, en collaboration avec Holcim, présente une exposition de clichés grand format issus de ce projet.

The Museum of Fine Arts Bern has made a name for itself with photography exhibitions, a tradition it is continuing with the presentation of the “Industrious” photo project. The internationally sought-after Swiss portrait photographer Marco Grob and acclaimed Berlin photographer duo David Hiepler / Fritz Brunier were commissioned to conduct an artistic exploration of the global group. Their remit was to create photographic portraits of people and production sites. The artists were free in their choice of subjects.

The result is an extensive collection of photos in book form. Selected pictures from the book are being exhibited in the Museum of Fine Arts Bern. With both the book and the exhibition, a conscious effort was made not to draw distinctions along lines of region, country or workplace.

The Museum of Fine Arts Bern is presenting a curated selection of large-format black-and-white pictures from this project from March 2 until May 6. The exhibition will open on Thursday, March 1, at 6:30pm in the presence of the artists. The photo book is also available at the Museum of Fine Arts Bern and at bookstores.

The book    

Authors: Rolf Soiron, Markus Akermann, Marco Grob, David Hiepler, Fritz Brunier, Klaus Töpfer, Matthias Frehner.
Concept, editorial design and art direction: Zurich-based agency KSB Krieg Schlupp Bürge. © Holcim IP Ltd
teNeues Verlag GmbH & Co. KG,
D- Kempen
ISBN 978-3-8327-9539-9
The exhibition    
    Museum of Fine Arts Bern
Opening: Thursday, March 1, 2012,
starts 6:30pm
Duration: 2.3. – 6.5.2012
Curators: Matthias Frehner / Regula Berger
Technical staging: René Wochner

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Holcim is one of the world's leading suppliers of cement and aggregates (crushed stone, gravel and sand) as well as further activities such as ready-mix concrete and asphalt, including services. The Group holds majority and minority interests in around 70 countries on all continents.
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This media release is also available in German.
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